Digital marketing agency NMPi is predicting a hung Parliament in the UK, after devising a formula that uses search data as an indicator of voting intentions.
The agency’s analysis suggests that, following the election on 8 June, the Conservatives will remain the party with most seats – 313 in total – but will lose their overall majority in a shock result likely to damage the political fortunes of PM Theresa May.
The NMPi research gives Labour Party 232 seats, the SNP 58 of the 59 seats they are contesting, 20 seats to the Lib Dems, 6 to UKIP and the remaining 21 Read full story ›
Source: The Drum
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