By Kyle O'Brien

Kia is taking a different route for its new campaign for the SUV model, Sorento, and there’s not a hamster in sight. Instead, driving through the dusty desert defines freedom for the auto brand and tackles higher-end competitors.

For two consecutive years, the Kia brand has been ranked number one in initial quality by JD Power and to champion the accolade, David&Goliath created an ‘Out of Nowhere’ commercial for the Sorento. In it, a Kia surpasses an ‘expected’ car in the industry to become a leader in the SUV category.

The 60-second spot for the Sorento begins seemingly as a Read full story ›

Source: The Drum