When the pandemic hit, football competitions froze, content dried up and fandoms became exclusively digital. Football media startup Dugout, already embedded with top clubs, saw its behind-the-scenes video output became a storytelling priority in the fallow months. Co-founder and senior vice president Sebastian Gray shared what he has learned about the beautiful game, opening up on the value of archive, live and gamified content.
Dugout creates, repackages, distributes and monetizes football video content for 82 clubs, four leagues and three federations. It has unparalleled access inside the sport – ‘No one gets closer than us’ is its Read full story ›
Source: The Drum
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