Outbrain and Taboola, founded in 2006 and 2007, plug into publishers’ websites to direct audiences to internal and/or external content. Publishers secure guaranteed income for external clicks. Advertisers reach engaged news audiences. And people get content that interests them. Ideally.
These businesses were built on clicks. Advertisers often saw the best results bring reads to advertorials with clickbait, hyperbolic headlines and visceral/engaging images. Recently, both have had to clean up the networks and enforce their rules. Brand safety and misinformation are hot topics now.
And after a very public “divorce” that played out late in 2020, The Drum looks Read full story ›
Source: The Drum
Industry News
