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“Now the dust has settled…” - IAB UK’s Yves Schwarzbart on what Euro Election results mean for digital advertising.

on Jul 30, 2014 | 0 comments

By Yves Schwarzbart

Like it or not, the EU wields enormous influence over the way digital businesses operate in the UK. Think European data protection reforms and you will quickly realise that what happens in Brussels truly does matter to our industry here.

A changing political landscape

Every five years the European political merry-go-round comes to a standstill and awaits its next spin as a fresh intake of MEPs and a newly appointed European Commission temporarily burst the “Brussels bubble”. In this process political battles over the future direction of the EU unsurprisingly move up the media’s agenda. In the UK the 2014 edition famously Read full story ›

Source: The Drum