The National Roads and Motorists’ Association (NRMA) has unveiled a campaign to promote its new member benefits program, NRMA Blue.
The spot created by Saatchi & Saatchi aims to showcase how NRMA is trying to go beyond the traditional roadside assistance and motoring. The campaign is based on the research by NRMA to understand what mattered most to members and customers.
As a result it designed Blue to deliver a range of exclusive benefits and savings on these areas which included fuel, insurance, entertainment, travel and leisure experiences.
The campaign will run across broadcast, social media, radio, digital and OOH advertising. It Read full story ›
Source: The Drum
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