Nutella is appealing to the US Food and Drug Administration (FDA) to rebrand it as a spread, rather than ‘dessert topping’, in an effort to appeal to calorie-conscious consumers.
Nutella maker Ferrero has been lobbying for the change since 2014. It was labelled a ‘dessert topping’ in 1993 and sits alongside fruits, marshmallow, cream, and other whipped toppings. The classification meant that the average serving size was recommended to be two tablespoons.
According to reports, The FDA is has taken the request for reclasification forward and is now polling consumers to find out how much they eat. If the Read full story ›
Source: The Drum
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