By Natalie Mortimer

O2 has held a ‘cat casting’ session to find the next cat to star in an upcoming billboard advert for its latest Pay Monthly Tariff Refresh campaign.

The cats were shortlisted to audition at London’s Pineapple Studios after their owners submitted pictures of them smiling via social media. The cat who wins the title of ‘UK’s happiest cat’ will star in the next stage of O2’s £8m O2 Refresh advertising campaign, following its recent popular cat advertising.

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Source: The Drum