O2’s has revealed a new brand strategy after ditching its long-running ‘Be More Dog’ positioning last month. Now, it will hone in on the idea that with people so attached to their devices, mobiles phones and become more than just mobile phones and O2 has become more than just a network.
“Like many great campaigns, Be More Dog was ahead of the curve when it hit our screens back in 2013. It acted as a rallying cry, encouraging customers to be confident with the possibilities of new technology. Customers feel confident today and the time has come for the next Read full story ›
Source: The Drum
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