Clothing retailer Oasis has created a virtual good deed generator as part of its ‘Spring a Smile’ digital campaign to promote its spring/summer 2014 collection.
The online generator, created by Breed and Craft, lets visitors randomly generate a good deed that they can do for someone, then encourages them to nominate three friends to do the same.
The dedicated site, which launched last Friday, encourages consumers to share their good deeds on Facebook and Twitter using the hashtag #springasmile.
Source: The Drum
Industry News
