By Ishbel Macleod

Ogilvy & Mather Advertising has promoted James Whatley from lead social strategist to the newly created social media director role.

In his new position, Whatley will work across brands such as Coca-Cola and Expedia, and will be responsible for leading integrated social thinking from planning through to creative execution.

He will report to chief strategy officer Rebecca Moody.

Whatley is also a blogger for The Drum.

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Source: The Drum