Ogilvy & Mather Asia Pacific, IDC Asia Pacific and DHR International Asia Pacific have launched a new partnership called S_HIFT to tackle digital disruption for brands.
The triumvirate will work to clarify and simplify the challenge around digital transformation in areas such as branding, customer experience, technology advisory and talent leadership.
“At the end of 2016 we conducted research across the region to better understand how prepared organisations are when it comes to the digital transformation of their business. Over 90% responded describing themselves as ‘somewhere on the journey’, however one of the biggest challenges identified was the ownership of the agenda Read full story ›
Source: The Drum
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