By Gemma Milne

So I just returned from the madness that was SXSW Interactive 2016. Attending for my second year, and determined to make even more of the week than in 2015, I thought I’d really take the standard advice for SXSW attendees and let serendipity guide my movements.

I went where the interesting people went and chose sessions based more on my curiosity over the quiet feeling of ‘I should probably go to that as it’s relevant to work’. So here are five observations from my time in Austin which reflects the thoughts I am still left pondering back in the UK.

1. Obama

I’ll Read full story ›

Source: The Drum