By dom murphy

Digital is awash with mystification. Too little clarity and too many vague promises. In order to help cut through the confusion our latest whitepaper – OK Computer? – explores why marketing technology needs to be 100% brand-led, and what steps should to be taken to achieve this.

Keen to put our findings to the test, we hosted a series of breakfast briefings with senior brand marketeers. They corroborated our insights, as well as sharing their own. We’ll be posting a series of articles exploring these insights in greater depth over the coming months, but as a starter for ten here are Read full story ›

Source: The Drum