Skincare brand E45 has snapped up the cream of the crop of the UK’s boxing scene, tying two times Olympic champion Nicola Adams into its latest ad campaign.
Adams, who uses the skincare brand, is helping reposition it as an everyday solution to a multitude of skincare issues after 60 years of it being used to treat more serious conditions.
Havas London was behind the creative strategy for the campaign, with sister social media agency Cake handling PR and Knucklehead directing the TV ad showing how E45 integrates with her routine.
Kate Sweeney, category marketing manager at Reckitt Benckiser, said: “We’re very proud Read full story ›
Source: The Drum
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