By Julia Nightingale

Reaching consumers and tailoring the message to where and when they want it, is the holy grail for marketers. And as consumers seek greater digital autonomy, The Drum in association with Tealium, a real-time customer data solutions company, will host an informative webinar to educate marketers about engaging consumers better.

The webinar – titled ‘Seven key consumer views to increase omnichannel engagement’ – promises to teach marketers about consumers’ viewing habits, so that they know how to stand out from their competitors.

By considering the behaviour of their consumers and questioning whether they prefer to remain loyal to brands they trust or Read full story ›

Source: The Drum