ONE Championship has now renewed its partnership with Philippines media giant ABS-CBN.
The initial contract was signed in 2016 and the event ‘One: Kings of Destiny’ achieved the highest rating of any martial arts program coverage in the Philippines, according to Nielsen Sports.
One Championship is constantly upgrading its marketing strategies to beat their rival Ultimate Fighting Championship (UFC). ONE Championship (ONE) believes it has surpassed Ultimate Fighting Championship (UFC) as top MMA promoters in Asia after the two went head-to-head to determine who reigned supreme in the Lion City.
Commenting on the association, Chatri Sityodtong, Read full story ›
Source: The Drum
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