By Gillian West

Creative community One Minute Briefs has joined forces with The Drum on Do It Day to help amplify Dennis Publishing’s #treesfortrees challenge.

The ambitious task, which aims to plant 10,000 trees in a day in the Heart of England Forest, calls on people to draw a tree in exchange for a real one.

Speaking to The Drum at Plan It Day – the precursor to today’s event – Dennis Publishing chief executive, James Tye, called the idea “beautifully simple”.

Since posting the inital tweet at 10am One Minute Briefs has been inundated with people willing to help.

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Source: The Drum