It is exactly one year until the new EU-wide General Data Protection Regulations (GDPR) regulations come into force. But, as The Drum has found, many organisations lag where they ought to be if they want to avoid the potential heavy penalties in place for misuse of consumer data.
According to a survey from the Direct Marketing Association (DMA) released today (24 May) a quarter of companies (24%) have yet to even start a GDPR plan while little over half surveyed believed their organisations will be ready for the 2018 deadline.
Lack of understanding about what the regulations mean, plus <a target=_blank Read full story ›
Source: The Drum
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