By John Glenday

The latest quarterly survey of UK ad viewability levels has registered the first uptick in nine months to propel the benchmark index to its highest level in over a year.

Compiled by verification firm Meetrics, the figures show that between April and June the proportion of adverts meeting minimum viewability criteria jumped from 47% to 51% – the first upward movement since the third quarter of 2016 and the highest figure recorded since the opening quarter of 2016 – when the comparable number was 54%.

Refusing to get carried away by the bounce Anant Joshi, Meetrics’ commercial director Read full story ›

Source: The Drum