The decline in viewing figures for live sport have been largely blamed on younger audiences’ preference for consuming highlights on social media, however new research has revealed only 2% of millennials prefer to watch their sports as clips on social media.
The findings come from a study analysing the viewing habits of young millennials, those aged between 18 and 24, and sheds more clarity on the evolution of live sports consumption and the growing problem of piracy.
Traditional sports broadcasters such as Sky Sports have suffered declining viewing figures for hugely expensive properties such as the Premier League, leading to Read full story ›
Source: The Drum
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