Outsmart, the new marketing body for the out of home industry has launched with chief executive Alan Brydon and chairman Mark Craze at the helm.
The body, replacing the Outdoor Media Centre, looks to showcase the potential of OOH with a website featuring case studies, research and insight. Over the next 12 months, Outsmart will release research to aid agencies in their objective of unlocking value and effectiveness from the advertising medium.
Alan Brydon, chief executive of Outsmart, said “This is a golden age for OOH and there has never been a better time for the advertising, media and creative industries to Read full story ›
Source: The Drum
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