By Lisa Lacy

There’s no question that livestreaming is becoming massive. Especially in sports.

And while Rio won’t be the first livestreamed Olympics, it is shaping up to be the Olympics in which live streaming takes center stage – and potentially forever changes the way consumers experience the event as traditional media and platforms alike compete with athletes and attendees for consumer attention.

A study from media and marketing services firm Mindshare found 88 per cent of viewers who said they will watch the Olympics plan to watch on TV. In addition, however, Mindshare found 71 per cent prefer to watch live and 38 per Read full story ›

Source: The Drum