Uefa Euro 2016 will mark the fifth major international football competition to be hosted by France and at a time when football is riddled with corruption scandals, Orange’s sponsorship focuses on what really matters in sport – the fans.
Rather than build its campaign around the promising looking French national team or governing body Uefa, the telecommunications firm wants to resonate more closely with 12 million plus fans whose emotional commitment to their teams will frame the tournament’s most memorable moments. It might sound like a logical move, but it’s only in recent years that sponsors like Orange have started activated Read full story ›
Source: The Drum
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