By Tony Connelly

Last night’s mishap at the Oscars, which initially awarded the Best Picture to La La Land before revealing Moonlight as the winner, sparked over 60,000 social mentions in one minute and caused sentiment around the event’s conversation to shift in a negative direction.

The mix up around the Best Picture announcement has emerged as defining moment for the 89th Academy Awards and across social the incident became the one extreme peak in a relatively even online discussion.

According to data from Brandwatch, mentions of both La La Land and Moonlight skyrocketed at Read full story ›

Source: The Drum