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OTT messaging apps are booming – but what’s the opportunity for brands?

on Jul 1, 2014 | 0 comments

By Julian Smith

Wherever you look nowadays in the global mobile landscape you cannot avoid the explosive growth that is occurring in OTT (Over-The-Top) messaging apps. Whether it is WhatsApp, WeChat, Line, Viber, KakaoTalk, Snapchat – and the list goes on – mobile consumers are adopting IP-based chat and socialising applications faster than the proverbial ‘hot cakes’.

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Source: The Drum