One of the problems around out of home advertising was that it wasn’t seen as something brands should always consider, Outsmart’s CEO Alan Brydon told Marketing Week.
“There was a warmth towards the medium, but there was no one properly marketing it. Out of home was generally seen as a ‘nice to have, but not a must-have’,” he said.
As a result, the organisation has rebranded today (24 September) in a bid to inform brands and agencies about the potential of the medium while challenging out-dated perceptions.
“There are so many things you can do with the out of home medium that you Read full story ›
Source: Marketing Week
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