By Rebecca Stewart

Global creative shop The Brooklyn Brothers has been appointed to handle Ovo Energy’s creative business following a competitive four-way pitch.

The Brooklyn Brothers will handle the energy supplier’s integrated account including TV, ATL, earned and owned content, social and digital. Specifically, the agency has been tasked to pave the way for OVo to become the “world’s best energy company”.

The first challenge for the consultancy is to launch the brand’s Smart PAYG campaign before the end of 2016.

Ovo was founded in 2009 by entrepreneur Stephen Fitzpatrick, and currently, has 670,000 customers, a 2.4 per cent share of the UK domestic energy retail Read full story ›

Source: The Drum