By John McCarthy

Paddy Power‘s head of advertising Ken Robertson is leaving the company after nearly two decades in the gaming industry, having built the brand an infamous reputation for marketing mischief.

Robertson oversaw many of the gambling brand’s most memorable campaigns and, from time to time, controversies such as its notorious Oscar Pistorious stunt. He leaves in his stead a strong brand that can go a shade bluer than some of its bookmaker rivals.

For example, this in-store ad mocking fecal bacteria samples found in Costa’s Iced Drinks by a BBC investigation, and this print creative showing <a target=_blank Read full story ›

Source: The Drum