Panadol is urging Australians to switch off devices and reconnect with family and friends in a new brand campaign.
The campaign introduces the brand’s new purpose to switch off life headaches via an activation, the Home of Reconnection.
Panadol has created a home that has been stripped of all technology and devices in a bid to help people to switch off technology and devices and to connect with family and friends.
The brand is giving Australians the chance to win a free stay at the home, inviting celebrity radio presenter, Ryan ‘Fitzy’ Fitzgerald to be the first person to stay in the home.
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Source: The Drum
Industry News