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Papa John’s rebranding pays off as pizza sales hold up

on Nov 8, 2018 | 0 comments

By John Glenday

A decision by Papa John’s to airbrush its founder from all marketing and branding has paid off after the restaurant chain exceeded expectations by posting a smaller than expected fall in quarterly sales across North America.

The pizza purveyor has been under fire following a series of controversies involving its founder John Schnatter. But a decisive split from his legacy appears to have taken the sting out of these incidents, with third quarter sales across the continent falling by 9.8% – versus prior expectations of a more precipitous dip of as much as 10.9%.

Schnatter was <a target=_blank href="https://www.thedrum.com/news/2018/07/12/papa-john-s-chairman-john-schnatter-resigns-after-n-word-apology" Read full story ›

Source: The Drum