Paramount Australia has apologised for a controversial ‘Teenage Mutant Ninja Turtles’ poster, promoting the September 11 release of the movie, showing the quartet jumping from a burning New York building in a scene reminiscent of the World Trade Centre attacks.
Social networks went ablaze with users upset at the accidental insensitivity of the ad, branded one of the worst PR disasters in movie history by commentators.
The poster was tweeted to over 6m followers and stirred up a hive of complaints as ten Australians lost their lives in the 9/11 attacks.
Paramount deleted the tweet which said: “check out the official Read full story ›
Source: The Drum
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