By Gillian West

Parenting club Bounty has engaged Rufus Leonard to assist in relaunching its .com site on mobile and web, tasked with improving the design of the existing site whilst also enhancing the online experience.

The work is the first since the agency’s appointment in June and sees Rufus Leonard take a mobile-first approach to user experience.

Key to the development is the creation of an interactive hub for new and expectant parents where they can share with and learn from a community of other parents. Included in the hub will be product reviews, forums, competitions and offers.

Rufus Leonard’s brief includes Read full story ›

Source: The Drum