As a small business owner I was hopeful to see the business leaders letter ahead of the EU referendum with support of 1,280 executives to remain. I was not divided on the vote, I, like most business owners voted and hoped for remain majority but political opinion is not a mandate in marketing, so my concern in this article is how spectacularly collaboration failed throughout and what we must learn from this series of judgements and decisions that lead us here.
No matter what your opinion, history has been rewritten and with clear signals that collaboration started to waiver early Read full story ›
Source: The Drum
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