Football legend Pelé has launched legal proceedings against Samsung, claiming that it used a lookalike in it one of its advertising campaigns last year.
The former Brazilian footballer filed a lawsuit against the Samsung in Chicago earlier this month after the company used a lookalike in a full-page ad published in the New York Times in October 2015 for its ultrahigh-definition TVs.
The South Korean company did not use Pelé’s name in the ad but featured a large portrait photograph of an elderly black man who “very closely resembles” him, in addition to a smaller picture of a footballer performing a “modified Read full story ›
Source: The Drum
Industry News