An hour after a TV show finishes, discussion is 31 per cent higher on Tumblr than it was when the show was airing, research from Pulsar in partnership with Tumblr has found.
Pulsar analysed how the audiences engaged with TV shows on Tumblr and Twitter by tracking discussion around five TV series (Sherlock, Supernatural, Pretty Little Liars, Sleepy Hollow, and Malcolm in the Middle) for 11 days, before, during and after key episodes in Fall 2013.
It was found that during the period studied, there were 7.3 million posts (including reblogs) on Tumblr, compared with 3.1 million posts (and retweets) on Twitter.
Source: The Drum
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