By Gillian West

Conservation charity People’s Trust for Endangered Species has unveiled a new brand identity which hopes to increase awareness, supporter engagement and fundraising.

After realising it needed to present a friendlier and more recognisable brand to its non-scientific community of supporters the organisation engaged Colourful to help it establish a set of brand values which led to the creation of a new identity, tone of voice, illustrations, core leaflet and brand guidelines with the agency now working on the annual report and supporter magazine.

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Source: The Drum