Two new spots shine a light on the universal millennial experience of embracing youthfulness while trying to adapt to the adult world of child-rearing and responsibilities.
Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason.
The campaign, ‘Get Wild,’ focuses on an all-too-common experience: embracing the challenges of adulthood without fully letting go of a sense of playful youthfulness.
In one spot, a couple dances to Get Low by Lil Jon Read full story ›
Source: The Drum
Industry News