Pepsi Max has unveiled its first ever global brand campaign which sets to underline ‘Genius’ in a series of videos and experiences.
The socially-led global campaign was launched with the premiere of ‘Drone Football’ – the first of the content-led push which sees a group of friends play their weekly five-a-side match in a tech-heavy arena.
Offering a glimpse of the future of football, the pitch was transformed with over 30,000 reactive LED lights installed into the surrounding landscape and a futuristic drone referee who even handed out yellow cards for rough play.
Kristin Patrick, senior vice president and chief marketing officer Read full story ›
Source: The Drum
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