By Gillian West

Thirty London StreetTalk kiosks have been transformed into giant Lipton Peach Ice Tea bottles as part of a new initiative from PepsiCo targeting young people in close proximity to convenience stores.

The integrated campaign developed by OMD UK and Talon sees PepsiCo team with JCDecaux Innovate on the special build activity, with a Bauer Media partnership bringing further refreshing summer twists to the streets of London.

Kiss FM will be inviting listeners to answer the phone in one of the branded booths for the chance to win prizes including trips to Kisstory in Ibiza, with experiential stunts planned to happen Read full story ›

Source: The Drum