By Andy Black

Performance Horizon has today announced a significant step forward for marketers with the addition of proprietary artificial intelligence capabilities to support its rapidly growing ecosystem of merchants, marketing partners, developers and technology companies.

Performance Horizon’s platform makes it simple for merchants to on-board, track, optimise, and pay any type of partner from a Fortune 500 brand to a niche blog. With this scalable infrastructure in place, Performance Horizon is uniquely positioned to handle partner driven conversion data for the largest global companies.

Affiliate marketing grew in popularity due to its attractive pay-for-performance model but has faced scalability challenges. Read full story ›

Source: The Drum