By Seb Joseph

Absolut is making headway in its bid to harness the Internet of Things, planning trials for 2016 that will test the theory that the future of marketing is predicated on creating services rather than buying media.

Each year around 100 million bottles of Absolut are shipped worldwide but they’re “static” and can’t extend the customer relationship post-sale. Finding a way to exploit that opportunity is key challenge for many FMCG companies and Pernod Ricard is no different, spotting a chance to use the Internet of Things trend to help make its marketing more service-led.

The solution is to turn the bottle Read full story ›

Source: The Drum