Procter & Gamble’s (P&G) chief brand officer Marc Pritchard has been named Global Marketer of the Year for 2020 by the World Federation of Advertisers (WFA).
Pritchard takes the crown following a turbulent 12 months, through which he has encouraged his marketing teams to focus on ‘lean innovation,’ put a laser-sharp focus on brand purpose, sustainability, and business growth, and successfully steered the business towards the calmer waters of the new normal.
The Dove, Persil, and Pampers marketing boss won following a combined vote from an expert jury and the industry at large and WFA members, with each accounting for half Read full story ›
Source: The Drum
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