By Leonie Roderick

It is rolling out latest phase of its ‘Thank you, mum’ campaign today (27 April) by focusing on mothers’ strength ahead of the Rio 2016 Olympics, which is set to kick off in 100 days. The last summer Olympics were held in London four years ago.

“It will be different. London being the host was an extraordinary experience that we won’t repeat. But we at P&G are adopting the same campaign and working with our brands, making sure that we do engage the great British public,” she said.

“The media partners will play a huge role as well. We’ll get fantastic coverage Read full story ›

Source: Marketing Week