Speaking at an event hosted by The Economist at Cannes Lions today (24 June), Pritchard said that digital and data have offered marketers huge opportunities to reach and engage consumers. He was, however, quick to add that creativity should remain at the heart of marketers’ thinking if “the golden age” is to be achieved.
Pritchard was joined by Dana Anderson, CMO of Mondelez and Dell’s global marketing vice president Alison Dew on the panel who tackled the subject of creativity. Here are three ways they said will lead to better creative.
More diverse teams lead to better creative
A key theme Read full story ›
Source: Marketing Week
Industry News
