PG Tips has opened an account on photo-sharing site Instagram as it looks to align itself with a younger female audience.
The tea brand has taken Monkey, the face of PG Tips, to Instagram for the first time to “strengthen” its relevancy amongst the consumer group after the launch of the PG Tips Fruit, Herbal and Green range, which is aimed at a younger tea drinker.
Kate Mitchell, brand manager for PG tips at Unilever UK, said: “We’ve always recognised that tea plays an important social role and the way people socialise with each other is ever changing. In the Read full story ›
Source: The Drum
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