Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain.
It forms part of a four-point plan the business has put in place to exert greater control over the quality of its media strategy and ultimately create better advertising to drive growth.
“P&G believed the myth that we could be the latest mover on all the new shiny objects despite the lack of standers in measurement and verification,” said chief brand officer Pritchard at Read full story ›
Source: The Drum
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