Procter & Gamble’s cutback on marketing spend hasn’t had a negative impact on the business, with the FMCG giant’s chief marketing officer Jon Moeller saying “almost all” of the marketing budget reductions the company has enforced in the past three months were in the digital space.
The choice to clampdown on spending from a digital standpoint, Moeller said, coupled with the company’s robust 2% growth for the most recent quarter of the financial year, indicated that ads P&G had stopped investing in were “ineffective”.
Ad Age has placed the company’s ad cutback total at $140m for the most recent quarter. Read full story ›
Source: The Drum
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