Philadelphia’s well-known ‘Angels’ have made a comeback in the cheese brand’s latest European campaign as part of a strategy to provide light-hearted humour to its target audience.
Created by J Walter Thompson, the agency’s first campaign for Philadelphia since winning back the business, the TV advert shows an angel giving fun advice to her nervous mum who is about to go on a first date. The spot ends with the daughter angel waiting up for her mum who eventually gets home in the small hours.
Greta Hammel, marketing director EU Meals, Mondelez International, said the campaign will make the brand’s angels relevant Read full story ›
Source: The Drum
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