PinkNews has acquired LGBT audience digital targeting agency Othervox for an undisclosed sum as it looks to scale up its ad offering and directly court brands keen to speak to its community on its owned media like the website and Snapchat, and beyond.
The acquihire officially brings aboard Darren Clapich, director of the LGBT digital advertising network Othervox, who handily is also head of brand partnerships at PinkNews – having previously served the same role at Grindr. By bringing the agency and Clapich into the mix, PinkNews is hoping to attract a broader Read full story ›
Source: The Drum
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